Beanie Bouncers 

Art Direction  |  Consumer Advertising  

Ty Inc., the creators of the iconic 90’s plushie, Beanie Babies, is now bringing a hot new toy to the market: Beanie Bouncers. Launching for the first time during the 2024 holiday season, Ty Inc. sought to introduce this perfect stocking stuffer with a campaign that shows off all the ways you can play with the bouncy, furry friend. 

Aiming to position Beanie Bouncers as the “cool” new toy and appeal to a wide audience of all ages, the holiday campaign anchored around an energetic, hype video set to a custom-written, club beat track. In the first 2 weeks of launch, the ad creative garnered over 55 million impressions, 6 million video views, and 16,0000 social actions.